Cars are the second largest purchase that many of us will make in our lives, meaning that their maintenance and upkeep should be a significant priority. In practice though, it often becomes much more of a burden, as we try to manage the twin challenges of cost and convenience.
In this consumer insights report, we explore how Australian consumers are servicing their vehicles, and the factors driving their decisions around where to service (including how this varies across different lifestage segments.
We also look at performance by vehicle brand, identifying the marques that are most effectively retaining customers within the dealership, and the quality of the experience.
Length: 23 Pages
Published: June 2019