Well before COVID-19 took hold, businesses and their marketing teams were busy finding the best way to leverage digital channels and leave a lasting impression on their audience. As COVID-19 restricted the avenues to reach customers, the focus on digital communications went into overdrive.
Our inaugural Creating Connections research program was designed to help understand what sets highly effective content marketers apart from the rest. We look at their approach in detail to provide guidance on their focus and tactics.
While this is not specific to automotive, we believe that B2B content marketing principles can (and should) be applied equally in this sector. In an uncertain environment where attracting and retaining customers is more important than ever, we hope these insights help as a guide.
Length: 43 Pages
Published: October 2020