This report unpacks shifting consumer sentiments and priorities, revealing distinct generational economic outlooks that are reshaping market dynamics. Purchasing intentions hold up despite a range of concerns, with Gen Z’s more optimistic outlook shining through despite the concerns they hold (e.g. rising energy bills and mental health) and contrasting with Boomers focus on rising cost of living pressure. These generational trends extend to vehicular preferences, with a notable emphasis on sustainability, led by Boomers who have the financial capability to invest in lower emission vehicles.
Length: 143 Pages
Published: August 2023