There are more than 400,000 Small Fleets in Australia, operating more than a million vehicles on Australian roads. This includes a diverse mix of passenger, light and heavy commercial vehicles, creating an incredibly complex operating environment.
2020 has been an incredibly confronting period for Small Fleet operators, who are typically not specialist fleet managers. In many cases, this has led them to look for external support, but they face difficulties around this, with suppliers often focussing on bigger fleets when developing their products and services. This therefore results in a level of misalignment, suggesting more work is needed to ensure that supplier offerings better deliver to the needs of the market.
We strongly believe that these decisions should be informed by robust and reliable data, and that this report delivers critical insights around the composition, attitudes, and needs of Australian Small Fleets. We hope that you find it a valuable tool that supports your business decision making, and helps you better focus your business planning, strategy and marketing activities.
Length: 47 Pages
Published: October 2020